Is a much better goal
Than being a brand.
Figuring out what the world needs
And offering a solution
Is superior to positioning ourselves
For likes.
Being a resource
For the world around us
Clarifies our purpose
And makes it easy to indentify
Who our people are.
Ultimately, the surest way
To finding our place in the world
Is not though salesmanship
But through service.
Being a resource
heartinscriber 